Founder, Dawson Andrews.
An independant digital product company.
We do one thing well; Digital Products.
I'm currently in Sydney scoping out an outpost for APAC.
Various brand involvement; New-market entry, advertising strategy, new product launches, ethnographic mapping, digital strategy.
Microsoft EU, Paris
Digital Product Strategy; building a European youth community.
Jack Daniels, London/New York/Austin
Various brands; New product launches, M&A strategy, competitive analysis, digital strategy.
Sailor Jerry, Dublin/Toronto
Global engagement strategy; offline and online.
Brand repositioning and digital overhaul following M&A and restructuring.
ark.com, San Francisco
CMO and co-founder - Raising a record-breaking $4.2m seed round at Y-Combinator.
Ark°, Belfast/Dublin/San Francisco
An altruistic clothing brand I started at the age of 18. After three years of sales in over 30 countries it was an incredibly fortunate kickstart to a 'career' in strategy.